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"The X Factor World Premiere"

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PRODUCER
Simon Cowell wanted to launch the premiere season of "The X Factor" with bang, and what better than to have an old fashion Hollywood premiere of the pilot at the Cinerama Dome in Hollywood.  Because the event was news worthy, my task was to direct 5 camera crews to capture the excitement of the evening, then turn around the spot for release in 24 hours.  Light, camera, click away!

"Simon's Dream Promo"

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PRODUCER
Fox pulled out all the promotional stops for "The X Factor" and Simon Cowell had some major creative input.  This behind-the-scenes look at the making of Simon's "dream" promo gave fans an inside look at Simon's creative process.

"The Not Good, the Bad and the Ugly"

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PRODUCER
Pitchy, off key, out of tune.  It wouldn't be a singing competition without singing clunkers!  This was 1 of 60 spots I produced exclusively for Pepsi sponsorship. 

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